{"title":"Wheat germ extract","description":"\u003cp\u003eWheat is a nutrient-rich cereal crop. It contains linoleic acid (omega-6), palmitic acid, oleic acid and linolenic acid (omega-3), vitamin E, vitamin B9, vitamin B1, phosphorus, zinc and magnesium. Sprouted grains and wheat germ have been shown to contain these valuable substances in much higher amounts. Wheat germ extract contains an impressive amount of vitamin E compared with other plant extracts, which explains its primary use in cosmetology — mature skin care.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits for skin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ehydrates, softens, nourishes\u003c\/li\u003e\n\u003cli\u003ehelps prevent premature aging and the appearance of pigmentation spots; reduces fine lines\u003c\/li\u003e\n\u003cli\u003ehas reparative and anti-inflammatory effects\u003c\/li\u003e\n\u003cli\u003eimproves skin elasticity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits for hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003enourishes hair follicles\u003c\/li\u003e\n\u003cli\u003estimulates hair growth\u003c\/li\u003e\n\u003cli\u003eadds shine and elasticity to the hair\u003c\/li\u003e\n\u003cli\u003eincreases hair density\u003c\/li\u003e\n\u003cli\u003erestores damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eContraindications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIndividual intolerance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvidence of efficacy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e[1] Scientific studies have shown that wheat germ oil prevents or slows skin aging by stimulating its renewal.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.sciencedirect.com\/topics\/agricultural-and-biological-sciences\/wheat-germ-oil\" rel=\"noopener\" target=\"_blank\"\u003ehttps:\/\/www.sciencedirect.com\/topics\/agricultural-and-biological-sciences\/wheat-germ-oil\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e[2] Scientific studies have shown that wheat germ extract stimulates hair growth.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.e-ajbc.org\/journal\/view.php?number=674\" rel=\"noopener\" target=\"_blank\"\u003ehttps:\/\/www.e-ajbc.org\/journal\/view.php?number=674\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"ultra-repairing-mask-5-5-1-for-very-dry-and-damaged-hair-viorica","title":"Ultra-Repairing Mask 5+5+1 for Very Dry and Damaged Hair, Viorica","description":"\u003cp\u003eA luxurious formula for the complete restoration of very dry and damaged hair. It rebuilds the hair's damaged structure, delivers the necessary nutrients, providing body, strength, shine and elasticity.\u003c\/p\u003e\n\u003cp\u003eThe generous blend of precious oils of \u003cem\u003e\u003cstrong\u003eavocado, almond, camellia, olive and cottonseed\u003c\/strong\u003e\u003c\/em\u003e, together with \u003cem\u003e\u003cstrong\u003emango and cocoa butter\u003c\/strong\u003e\u003c\/em\u003e, provides intense moisturizing and nourishing effects, while plant proteins repair the cuticle for visibly regenerated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eCalcium, magnesium, zinc, copper and manganese\u003c\/strong\u003e\u003c\/em\u003e, combined in a fortifying mineral complex, give fragile hair strength and protection against breakage.\u003cbr\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eFor best results and complete care, we recommend using \u003c\/i\u003e\u003ca href=\"..\/..\/..\/products\/sampon-nutri-reparator-5-5-for-very-dry-and-damaged-hair-viorica\" target=\"_self\" title=\"\"\u003eNutri-Repair Shampoo 5+5\u003c\/a\u003e \u003ci\u003eand \u003cspan\u003e\u003ca href=\"..\/..\/..\/products\/balsam-nutri-reparator-5-5-for-very-dry-and-damaged-hair-viorica\" target=\"_self\" title=\"\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/i\u003e\u003ca href=\"..\/..\/..\/products\/balsam-nutri-reparator-5-5-for-very-dry-and-damaged-hair-viorica\" target=\"_self\" title=\"\"\u003e\u003ci\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/i\u003e\u003c\/a\u003e\u003ci\u003e\u003ca href=\"..\/..\/..\/products\/balsam-nutri-reparator-5-5-for-very-dry-and-damaged-hair-viorica\" target=\"_self\" title=\"\"\u003eNutri-Repair Conditioner 5+5\u003c\/a\u003e\u003c\/i\u003e \u003ci\u003efrom the same line in your daily routine.\u003c\/i\u003e\u003c\/p\u003e","brand":"vioricacosmetic","offers":[{"title":"Default Title","offer_id":45137885298767,"sku":"4840128021251","price":11.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/2953\/3519\/files\/produs5_31441d98-dd8a-4e85-aded-aded08946181.png?v=1777021887"},{"product_id":"sampon-nutri-reparator-5-5-for-very-dry-and-damaged-hair-viorica","title":"Shampoo Nutri-Repair 5+5 for Very Dry and Damaged Hair, Viorica","description":"\u003cp\u003e\u003cspan\u003eA pH-balanced, sulfate-free formula for gentle cleansing and care of very dry, damaged hair. It refreshes, moisturizes, intensely nourishes and strengthens weakened strands, restoring their vitality and former texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe combination of precious oils of \u003cem\u003e\u003cstrong\u003eavocado, almond, camellia, olive and cottonseed,\u003c\/strong\u003e\u003c\/em\u003e together with the \u003cem\u003e\u003cstrong\u003emango and cocoa butters\u003c\/strong\u003e\u003c\/em\u003e provides a nourishing effect without reducing the hair's natural volume.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003eCalcium, magnesium, zinc, copper and manganese,\u003c\/strong\u003e\u003c\/em\u003e combined in a fortifying mineral complex, strengthen vulnerable hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003ci\u003eFor best results and complete care, we recommend using \u003ca href=\"..\/..\/..\/products\/balsam-nutri-reparator-5-5-for-very-dry-and-damaged-hair-viorica\" target=\"_self\" title=\"\"\u003eConditioner Nutri-Repair 5+5\u003c\/a\u003e\u003c\/i\u003e \u003ci\u003eand \u003c\/i\u003e\u003ci\u003e\u003ca href=\"..\/..\/..\/products\/ultra-repairing-mask-5-5-1-for-very-dry-and-damaged-hair-viorica\" target=\"_self\" title=\"\"\u003eMask Nutri-Repair 5+5+1\u003c\/a\u003e \u003c\/i\u003e\u003ci\u003efrom the same range in your daily routine.\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"vioricacosmetic","offers":[{"title":"Default Title","offer_id":45137885659215,"sku":"4840128021237","price":11.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/2953\/3519\/files\/SamponNutri-Reparator5_5pentruparfoarteuscat_ideteriorat_Viorica1_962948f5-78cc-4673-97c5-19ecf9970a2a.jpg?v=1777021952"},{"product_id":"moisturizing-conditioner-for-normal-and-dry-hair-viorica-vie","title":"Moisturizing Conditioner for Normal and Dry Hair, Viorica Vie","description":"\u003cp\u003eBeautiful, healthy hair means proper care. The sulfate-free Viorica Vie conditioner gives hair extra care, instantly leaving it silky and shiny.\u003c\/p\u003e\n\u003cp\u003eThe perfect combination of the patented antioxidant complex \u003cstrong\u003eViephenol™\u003c\/strong\u003e from grape seeds and 13 essential botanical ingredients hydrates and smooths hair, fighting porosity and making it easier to comb. At the same time, it helps slow down the aging process of the hair. The moisturizing effect is doubled, thanks to plant ceramides and wheat bran extract, which deeply nourish the hair.\u003c\/p\u003e\n\u003cp\u003eThe conditioner is ideal for all hair types, especially dry and dehydrated hair, and is also suitable for colored or keratin-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eFor best results and complete care, we recommend using \u003cspan\u003e\u003ca href=\"..\/..\/..\/products\/moisturizing-shampoo-for-normal-and-dry-hair-viorica-vie\" target=\"_self\" title=\"\"\u003eHydrating Shampoo for Normal and Dry Hair, Viorica Vie\u003c\/a\u003e\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003eand \u003ca href=\"..\/..\/..\/products\/hydrating-mask-for-dry-and-dehydrated-hair-viorica-vie\" target=\"_self\"\u003eHydrating Mask for Dry and Dehydrated Hair, Viorica Vie\u003c\/a\u003e \u003c\/i\u003e\u003ci\u003efrom the same range in your daily routine.\u003c\/i\u003e\u003c\/p\u003e","brand":"vioricacosmetic","offers":[{"title":"Default Title","offer_id":45137885691983,"sku":"4840128018992","price":11.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/2953\/3519\/files\/BalsamHidratantpentruparnormal_iuscat_VioricaVie1_9befca2f-f208-41ab-8a22-9967f25b3134.jpg?v=1777021961"},{"product_id":"moisturizing-shampoo-for-normal-and-dry-hair-viorica-vie","title":"Moisturizing Shampoo for Normal and Dry Hair, Viorica Vie","description":"\u003cp\u003eThe Viorica Vie shampoo is ideal for all hair types, providing deep cleansing, intense hydration and prevention of breakage, keeping strands healthy and strong. Its gentle, sulfate-free formula cleanses hair effectively without disturbing its natural moisture balance.\u003c\/p\u003e\n\u003cp\u003eCombining the patented antioxidant complex \u003cem\u003e\u003cstrong\u003eViephenol™\u003c\/strong\u003e\u003c\/em\u003e from grape seeds with 11 plant-based ingredients, this shampoo helps slow the hair aging process, supports scalp regeneration and intensely nourishes the strands. In addition, it smooths the hair, preventing breakage and giving it a shiny, manageable appearance.\u003c\/p\u003e\n\u003cp\u003eIt is suitable for all hair types, including color-treated or keratin-treated hair, and for straight or wavy hair.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eFor best results and complete care, we recommend using \u003ca href=\"..\/..\/..\/products\/hydrating-mask-for-dry-and-dehydrated-hair-viorica-vie\" target=\"_self\"\u003eHydrating Mask for Dry and Dehydrated Hair, Viorica Vie\u003c\/a\u003e\u003c\/i\u003e \u003ci\u003eand \u003cspan\u003e\u003ca href=\"..\/..\/..\/products\/moisturizing-conditioner-for-normal-and-dry-hair-viorica-vie\" target=\"_self\"\u003eHydrating Conditioner for Normal and Dry Hair, Viorica Vie\u003c\/a\u003e\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003efrom the same range in your daily routine.\u003c\/i\u003e\u003c\/p\u003e","brand":"vioricacosmetic","offers":[{"title":"Default Title","offer_id":45137885724751,"sku":"4840128018985","price":11.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/2953\/3519\/files\/amponHidratantpentruparnormal_iuscat_VioricaVie1_c6e71516-7338-40ae-bae8-3a8ece372457.jpg?v=1777021969"},{"product_id":"hydrating-mask-for-dry-and-dehydrated-hair-viorica-vie","title":"Hydrating Mask for Dry and Dehydrated Hair, Viorica Vie","description":"\u003cp\u003eThe sulfate-free hair mask, with a revolutionary formula, visibly improves the hair strand structure, restoring its vitality and healthy appearance.\u003c\/p\u003e\n\u003cp\u003eThanks to the optimal combination of the patented antioxidant complex \u003cstrong\u003eViephenol™\u003c\/strong\u003e from grape seeds and 13 plant-based ingredients, the mask slows the hair aging process, providing hydration, nourishment and strength along the entire length. Hair strands become smoother, more elastic and easier to style. The formula delivers intense moisturizing action thanks to avocado oil and aloe vera juice.\u003c\/p\u003e\n\u003cp\u003eSuitable for all hair types, the mask can even be used on colored or keratin-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eTo achieve the best results and complete care, we recommend using \u003cspan\u003e\u003ca href=\"..\/..\/..\/products\/moisturizing-shampoo-for-normal-and-dry-hair-viorica-vie\" target=\"_self\" title=\"\"\u003eHydrating Shampoo for Normal and Dry Hair, Viorica Vie\u003c\/a\u003e\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003eand \u003cspan\u003e\u003ca href=\"..\/..\/..\/products\/moisturizing-conditioner-for-normal-and-dry-hair-viorica-vie\" target=\"_self\"\u003eHydrating Conditioner for Normal and Dry Hair, Viorica Vie\u003c\/a\u003e\u003c\/span\u003e\u003c\/i\u003e \u003ci\u003efrom the same range in your daily routine.\u003c\/i\u003e\u003c\/p\u003e","brand":"vioricacosmetic","offers":[{"title":"Default Title","offer_id":45137885757519,"sku":"4840128019005","price":11.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/2953\/3519\/files\/MascaHidratantapentruparuscat_ideshidratat_VioricaVie1_97a67952-020c-4415-953e-6010fa52b596.jpg?v=1777021976"},{"product_id":"color-protection-mask-viorica","title":"Color Protection Mask, Viorica","description":"\u003cp\u003e\u003cspan\u003eThe mask deeply nourishes and protects color-treated hair, preventing pigment loss and providing extra elasticity. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts special complex protects against UVA\/UVB rays, while \u003c\/span\u003e\u003cstrong\u003echicory extract\u003c\/strong\u003e\u003cspan\u003e defends against oxidative stress, keeping the color vibrant. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWheat germ oil\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003eD-panthenol\u003c\/strong\u003e\u003cspan\u003e hydrate and strengthen the hair, reducing breakage, while \u003c\/span\u003e\u003cstrong\u003evitamin E\u003c\/strong\u003e\u003cspan\u003e enhances its resilience and shine. Ideal for revitalizing and maintaining the health of color-treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003ci\u003eFor best results and complete care, we recommend using \u003ca href=\"..\/..\/..\/products\/conditioner-for-color-protection-viorica\" target=\"_self\" title=\"\"\u003eColor Protection Conditioner\u003c\/a\u003e and \u003ca href=\"..\/..\/..\/products\/shampoo-for-color-protection-viorica\" target=\"_self\" title=\"\"\u003eColor Protection Shampoo\u003c\/a\u003e from the same range in your daily routine.\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"vioricacosmetic","offers":[{"title":"Default Title","offer_id":45137885790287,"sku":"4840128021671","price":11.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/2953\/3519\/files\/Mascapentruprotec_iaculorii_Viorica1_559071bb-aee6-44a6-be2d-4ccb7b9ec4dd.jpg?v=1777021983"},{"product_id":"conditioner-for-color-protection-viorica","title":"Conditioner for Color Protection, Viorica","description":"\u003cp\u003e\u003cspan\u003eThe conditioner maintains and intensifies color-treated hair, providing essential nourishment and protection against breakage. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts special complex protects hair from UVA\/UVB rays, while \u003c\/span\u003e\u003cstrong\u003echicory extract\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003ewheat germ oil\u003c\/strong\u003e\u003cspan\u003e prevent oxidative stress, keeping hair smooth and shiny. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eD-panthenol\u003c\/strong\u003e\u003cspan\u003e hydrates and improves elasticity, reducing hair fragility.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003ci\u003eFor best results and complete care, we recommend using \u003ca href=\"..\/..\/..\/products\/shampoo-for-color-protection-viorica\" target=\"_self\" title=\"\"\u003eColor Protection Shampoo\u003c\/a\u003e and \u003ca href=\"..\/..\/..\/products\/color-protection-mask-viorica\" target=\"_self\" title=\"\"\u003eColor Protection Mask\u003c\/a\u003e from the same range in your daily routine.\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"vioricacosmetic","offers":[{"title":"Default Title","offer_id":45137885823055,"sku":"4840128021664","price":11.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/2953\/3519\/files\/Balsampentruprotec_iaculorii_Viorica1_cdc907c2-c73c-4964-b911-6aa00b0839df.jpg?v=1777021990"},{"product_id":"shampoo-for-color-protection-viorica","title":"Shampoo for Color Protection, Viorica","description":"\u003cp\u003e\u003cspan\u003eThe Color Protection Shampoo from Viorica gently cleanses and restores the hair's moisture balance, giving hair shine and softness while preventing color fade. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA special complex protects color-treated hair from \u003c\/span\u003e\u003cstrong\u003eUVA\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003eUVB\u003c\/strong\u003e\u003cspan\u003e rays, while \u003c\/span\u003e\u003cstrong\u003echicory extract\u003c\/strong\u003e\u003cspan\u003e shields the hair from oxidative stress, helping vibrant color last longer. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWheat germ oil\u003c\/strong\u003e\u003cspan\u003e nourishes the scalp and hair, leaving it smooth and shiny, and \u003c\/span\u003e\u003cstrong\u003eD-panthenol\u003c\/strong\u003e\u003cspan\u003e maintains hydration, improves elasticity and reduces breakage. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eFor best results and complete care, we recommend using \u003ca href=\"..\/..\/..\/products\/conditioner-for-color-protection-viorica\" target=\"_self\" title=\"\"\u003eColor Protection Conditioner\u003c\/a\u003e and \u003ca href=\"..\/..\/..\/products\/color-protection-mask-viorica\" target=\"_self\" title=\"\"\u003eColor Protection Mask\u003c\/a\u003e from the same range in your daily routine.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"vioricacosmetic","offers":[{"title":"Default Title","offer_id":45137885855823,"sku":"4840128021657","price":11.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/2953\/3519\/files\/produs6_33bd2ffd-a7da-4bf9-8ade-16b773db1323.png?v=1777021996"},{"product_id":"double-strengthening-conditioner-for-thin-and-fragile-hair-viorica","title":"Double Strengthening Conditioner for Thin and Fragile Hair, Viorica","description":"\u003cp\u003eThis conditioner strengthens hair and adds density, deeply moisturizes and smooths hair strands.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003ePlant-derived keratin\u003c\/strong\u003e\u003c\/em\u003e, obtained from hemp extract and rice proteins, fortifies hair, prevents breakage and restores volume.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eBiotin\u003c\/strong\u003e\u003c\/em\u003e improves the strength and elasticity of hair strands, thereby preventing thinning.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eHydroviton® Hair\u003c\/strong\u003e\u003c\/em\u003e provides deep hydration and a smooth appearance, prevents static and makes hair more manageable.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eCannabis butter\u003c\/strong\u003e\u003c\/em\u003e nourishes and revitalizes the hair, leaving it silky and healthy-looking.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eFor the best results and complete care, we recommend using products from the same \u003c\/i\u003e\u003ca href=\"..\/..\/..\/collections\/shop-all-hair\" target=\"_self\"\u003e\u003ci\u003eHair category\u003c\/i\u003e\u003c\/a\u003e\u003ci\u003e in your daily routine.\u003c\/i\u003e\u003c\/p\u003e","brand":"Viorica Cosmetic Romania","offers":[{"title":"Default Title","offer_id":45137927307343,"sku":"4840128022364","price":11.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/2953\/3519\/files\/Products_1200x1200_1_a38de222-f4f5-4556-8c16-b3f3c704ef1f.jpg?v=1777022801"}],"url":"https:\/\/viorica.eu\/collections\/wheat-germ-extract.oembed","provider":"Viorica Cosmetic Europe","version":"1.0","type":"link"}