{"title":"Betaine","description":"\u003cp\u003eBetaine is a natural substance that belongs to the class of amino acids. It is usually produced from sugar beet. It is considered an excellent ingredient for skin and hair care due to its ability to hydrate “properly”: betaine not only distributes water effectively into cells, but also retains it there and prevents cell swelling caused by overhydration.\u003c\/p\u003e\n\u003cp\u003eBetaine is well tolerated by all skin types, but is especially used to restore dry, sensitive, mature skin because it softens and smooths it. As an ingredient in cosmetic products, it can improve their texture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits for the skin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaintains optimal moisture levels in the skin\u003c\/li\u003e\n\u003cli\u003eEffectively reduces irritation and flaking\u003c\/li\u003e\n\u003cli\u003eSpeeds healing of minor wounds and mild breakouts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits for hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHas excellent hair conditioning properties\u003c\/li\u003e\n\u003cli\u003eSeals the hair cuticle, making hair elastic and strong\u003c\/li\u003e\n\u003cli\u003eCares for the scalp and helps reduce itching\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits for the body\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImproves the skin's appearance\u003c\/li\u003e\n\u003cli\u003eHydrates and softens\u003c\/li\u003e\n\u003cli\u003eReduces redness and irritation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eContraindications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIndividual intolerance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvidence of effectiveness\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e[1] Based on scientists' conclusions, betaine is an extremely effective natural humectant that is widely used in skin and hair care products. It also has the ability to protect the skin and make hair stronger and silkier.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/19818084\/\" rel=\"nofollow\" target=\"_blank\"\u003ehttps:\/\/www.ncbi.nlm.nih.gov\/pubmed\/19818084\/\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"230-c-heat-protection-spray-viorica-vie","title":"230°C Heat Protection Spray, Viorica Vie","description":"\u003cp\u003eThe 230°C Heat Protection Spray is formulated to protect hair from the thermal effects of styling tools, such as flat irons and curling irons, shielding it from root to tip.\u003c\/p\u003e\n\u003cp\u003eThe balanced formula based on \u003cstrong\u003eViephenol™\u003c\/strong\u003e — a patented antioxidant complex from grape seeds — moisturizes and repairs damaged strands, restoring former shine and color intensity.\u003c\/p\u003e\n\u003cp\u003eHair becomes smooth and shiny thanks to plant proteins and betaine, while amino acids hydrate and give the strands elasticity. Red grape leaf extract protects the hair's keratin layer against aggressive physical and chemical factors and age-related changes.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eFor best results and complete care, we recommend using \u003ca href=\"..\/..\/..\/products\/detangling-spray-viorica-vie\" target=\"_self\" title=\"\"\u003eEasy Detangling Spray Viorica Vie\u003c\/a\u003e in your daily routine.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"vioricacosmetic","offers":[{"title":"Default Title","offer_id":45137885003855,"sku":"4840128017346","price":11.18,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/2953\/3519\/files\/Spray230_Ctermoprotec_ie_VioricaVie1_0f8f35db-69ae-45d9-81e2-4b7735e52d0f.jpg?v=1777021851"},{"product_id":"purifying-face-gel-viorica-vie","title":"Purifying Face Gel, Viorica Vie","description":"\u003cp\u003eA versatile product for your morning and evening facial cleansing routine that leaves skin perfectly clean and free of irritation.\u003c\/p\u003e\n\u003cp\u003eThe gentle, non-aggressive formula effectively removes impurities, excess oil, and traces of makeup without over-drying the skin or disrupting its natural pH.\u003c\/p\u003e\n\u003cp\u003eThe perfect combination of the patented grape seed antioxidant complex\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003eViephenol™\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003eand five other active ingredients softens and soothes the skin while also protecting it against dehydration and premature aging.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFormulated with an optimal pH of 5.5\u003c\/li\u003e\n\u003cli\u003eDoes not contain alcohol, SLS, SLES, or other harsh chemical ingredients\u003c\/li\u003e\n\u003cli\u003eAntioxidant effect already at the makeup-removal stage, thanks to Viephenol\u003csup\u003eTM\u003c\/sup\u003e\n\u003c\/li\u003e\n\u003cli\u003eDouble protection for skin cells, thanks to betaine and amino acids\u003c\/li\u003e\n\u003cli\u003eDual soothing effect thanks to lavender extract and Provitamin B5\u003c\/li\u003e\n\u003cli\u003ePure plant extracts cultivated on our own eco-farm „\u003ca href=\"..\/..\/..\/pages\/viopark\" target=\"_self\" title=\"\"\u003eViopark\u003c\/a\u003e”\u003c\/li\u003e\n\u003cli\u003eNo synthetic dyes\u003c\/li\u003e\n\u003cli\u003eNo mineral oils\u003c\/li\u003e\n\u003cli\u003eNo parabens\u003c\/li\u003e\n\u003cli\u003eNot tested on animals\u003c\/li\u003e\n\u003cli\u003eContains no animal-derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e When introducing a new active ingredient into a skincare routine, some people may experience the phenomenon known as “\u003ca href=\"..\/..\/..\/blogs\/ingrijirea-tenului\/purgingul-ce-este-si-cand-apare\" target=\"_self\" title=\"\"\u003epurging\u003c\/a\u003e”. \u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"vioricacosmetic","offers":[{"title":"Default Title","offer_id":45137886249039,"sku":"4840128017292","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/2953\/3519\/files\/Gelpurifiantpentrufa_a_VioricaVie1_28f77649-0f49-4ba9-a35c-c96e7520715d.jpg?v=1777022017"},{"product_id":"daily-intimate-gel-viorica-sensivio","title":"Daily Intimate Gel Viorica Sensivio","description":"\u003cp\u003eThe Daily Intimate Gel \u003ca href=\"..\/..\/..\/collections\/sensivio\" target=\"_self\" title=\"\"\u003eViorica Sensivio\u003c\/a\u003e is specially formulated for the daily care of the female intimate area.\u003c\/p\u003e\n\u003cp\u003eWith a pH adapted to the acidic genital environment and enriched with \u003cstrong\u003eEchinacea\u003c\/strong\u003e \u003cstrong\u003epurpurea extract\u003c\/strong\u003e and \u003cstrong\u003elactic acid\u003c\/strong\u003e, this gel gently cleanses, protects the vaginal flora and provides a feeling of freshness and comfort throughout the day.\u003c\/p\u003e","brand":"vioricacosmetic","offers":[{"title":"Default Title","offer_id":45137886740559,"sku":"4840128017421","price":8.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/2953\/3519\/files\/GelIntimZilnicVIORICASENSIVIO1_36f81c9c-d2bf-484c-9a79-ec9ab1bbeb77.jpg?v=1777022114"},{"product_id":"delicate-intimate-foam-viorica-sensivio","title":"Delicate Intimate Foam Viorica Sensivio","description":"\u003cp\u003eThe gentle intimate foam \u003ca href=\"..\/..\/..\/collections\/sensivio\" target=\"_self\" title=\"\"\u003eViorica Sensivio\u003c\/a\u003e is specially formulated for daily hygiene of the sensitive intimate area. Its exceptionally gentle formula gently cleanses, preventing dryness and discomfort that may arise from an imbalance of the vaginal flora.\u003c\/p\u003e\n\u003cp\u003eWith a pH adapted to the acidic environment of intimate areas and enriched with \u003cstrong\u003epeony extract\u003c\/strong\u003e and \u003cstrong\u003ebisabolol\u003c\/strong\u003e, this foam provides a feeling of freshness and comfort throughout the day.\u003c\/p\u003e","brand":"vioricacosmetic","offers":[{"title":"Default Title","offer_id":45137886937167,"sku":"4840128017445","price":8.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/2953\/3519\/files\/SpumaIntimaDelicataVIORICASENSIVIO1_296135f8-6ceb-4a48-8829-1e6ec431e62d.jpg?v=1777022139"},{"product_id":"soothing-intimate-gel-viorica-sensivio","title":"Soothing Intimate Gel Viorica Sensivio","description":"\u003cp\u003eThe Calming Intimate Gel \u003ca href=\"..\/..\/..\/collections\/sensivio\" target=\"_self\" title=\"\"\u003eViorica Sensivio\u003c\/a\u003e is specially formulated for daily intimate hygiene, providing gentle cleansing and reducing discomfort caused by factors such as chlorinated water, hair removal, uncomfortable underwear, or hormonal changes in premenopause and menopause.\u003c\/p\u003e\n\u003cp\u003eWith a pH adapted to the acidic genital environment and enriched with \u003cstrong\u003ewhite waterlily extract\u003c\/strong\u003e and \u003cstrong\u003elactic acid\u003c\/strong\u003e, this gel hydrates, soothes, and protects the vaginal flora, offering a long-lasting feeling of freshness and comfort.\u003c\/p\u003e","brand":"vioricacosmetic","offers":[{"title":"Default Title","offer_id":45137887068239,"sku":"4840128017438","price":8.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/2953\/3519\/files\/GelIntimCalmantVIORICASENSIVIO1_77e2d4a0-d045-4f70-ba1b-0926c9e0d0bb.jpg?v=1777022166"},{"product_id":"viorica-essentielle-hand-and-body-lotion","title":"Viorica Essentielle Hand and Body Lotion","description":"\u003cp\u003eFormulated with \u003cstrong\u003elitsea, lemongrass, lemon and eucalyptus essential oils,\u003c\/strong\u003e this lotion will transform skincare into an aromatherapeutic ritual. It moisturizes, softens and envelops the body in a veil of intense citrus-herbaceous notes. The lightweight texture absorbs instantly.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003ci\u003eFor best results and complete care, we recommend using products from \u003ca href=\"..\/..\/..\/collections\/essentielle\" title=\"\" target=\"_self\"\u003ethe Essentielle range\u003c\/a\u003e\u003c\/i\u003e\u003ci\u003e in your daily routine.\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"vioricacosmetic","offers":[{"title":"Default Title","offer_id":45137888510031,"sku":"4840128020742","price":9.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/2953\/3519\/files\/Lo_iunepentrumaini_icorpVioricaEssentielle1_aa49960d-de74-4c66-9c96-4f8c6b8b5a4a.jpg?v=1777022396"}],"url":"https:\/\/viorica.eu\/collections\/betaine.oembed","provider":"Viorica Cosmetic Europe","version":"1.0","type":"link"}